The Internet and mobile technology have offered us countless thrilling innovations in our daily lives. Need to find your keys? There’s an app for that. Want the latest and best in Asian cinema? You can have that as well.
The one thing that e-Commerce cannot offer us is a fun day on the town; individualized attention, advice, and recommendations in real time; or a sense of community.
In fact, we are starting to see a backlash against e-Commerce, as more and more people are conducting increasing amounts of their daily interactions through a screen. We’re all getting a bit burned out, and need a break. Which we’re starting to see, considering the surprising statistic that, despite years of flagging sales, 85% of consumers prefer to shop in physical retail stores, according to TimeTrade.
Boutique Experiences To Lead Retail Innovations
To take advantage of the changing tides, many stores are upping their game, unleashing brand-new top-of-the-line flagship stores, which will equal parts luxurious retail, clubhouse, and amusement park. Flagship stores, like Telstra’s flagship store in Melbourne, along with other retail leaders like Blackmores and Microsoft, are offering a crazy array of services, to get people in the doors. Free smoothies, in-store baristas, and free health assessments – absolutely anything goes, to make a storefront stand out from generic, shopping mall commerce.
The recent trend in upscale retail, like Telstra shops in Melbourne, will see an integration of “human, digital and tactile experiences,” leading to “next-gen” interactive retailing, according to Blackmores’ Acting Director David Fenlon.
Even Blackmores’ retail spa was inspired by Telstra’s flagship store in Melbourne, which is being billed as more of a laboratory and discovery hub than merely being a shop. Given how often electronics are updated, and how pricey each update can be, physical retail is a great chance to explore the latest products, software, and receive personalized recommendations and service.
You can’t do that online.
Want to check out the latest mobile phones, tablets, and apps? Come into our Telstra shop in Melbourne, and talk with our team of friendly and knowledgeable experts.