Telstra Melbourne Dealers to Offer Long-term Evolution Broadcast Soon

telstra-melbourne-dealers-to-offer-long-term-evolution-broadcast-soonTelstra, Australia’s leading telecommunications and information services company, recently took on the role of video broadcaster—at least for a short time period. The company confirmed on Monday, October 28, 2013, that it conducted tests of a new technology called long-term evolution broadcast (LTE-B) over its commercial 4G network. Telstra said the feat was an industry first over a live LTE system. NEWS.com.au provides more info:

TELSTRA has begun a world-first trial of new mobile internet technology that can broadcast a single stream of data to multiple users simultaneously.

The telco began testing long-term evolution broadcast (LTE-B) technology on Monday, said Telstra’s acting head of wireless network engineering, Channa Seneviratne, in a blog post.

It is the first time LTE-B has been tested live on a commercial network, he said.

The new technology is akin to the way TV stations broadcast a single program to multiple TV sets.

At present, users wanting to live stream a football match, or download the latest edition of a digital newspaper, do so via an individual data stream, which uses lots of network space.

By contrast, the new technology delivers the same data to multiple users at the same time via a single broadcast data stream.

Although mobile video is popular for mobile broadband networks, many users find one huge downside to it: most of the content is delivered via over-the-top players and unicast channels. Not only does this take up a lot of mobile network bandwidth, but this prevents operators from monetizing the service beyond charging for the amount of data consumed, as well. LTE-B could be the answer to these issues faced by mobile operators like Telstra and Telstra Melbourne dealers like TelcoWorld.

Based upon evolved MultimediaBroadcast Multicast Service (eMBMS), LTE-B replaces burdensome unicast content delivery with a broadcast mode. According to the NEWS.com.au article, this is what is referred to as a single broadcast data stream, which can deliver the same content to a multitude of mobile users within a specific area. Qualcomm and Ericsson, which supplied the equipment for Telstra’s trials, showed that an LTE-B service area can cover anything from a few cells to an entire country.

When the technology will be made available to the public remains to be seen. Mobile users should contact their trusted Melbourne Telstra dealer to learn more about the service. Once it is fully developed, the possibilities of mobile video are endless, and much more flexible.

(Article Excerpt and Image from Telstra trials mobile internet broadcasts, NEWS.com.au, Published October 28, 2013)

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